A landing page is a page with one job. Shopify makes them awkward because every page wants to be the whole theme. Claude builds the page from your brief in your theme’s own classes, pushes it unpublished so you can look at it first, and publishes it when you say so.
The page will only be as clear as the brief. Four lines are enough: who it is for, what the single offer is, what they should do, and when it ends. Add the three or four proof points you have (reviews, a number, a guarantee) and the products involved.
If you cannot write those four lines, the page is not ready to build, and no amount of design will fix that.
Shopify gives you three ways to make a landing page, and choosing the right one before you build saves the rebuild. The editing guide covers the units in detail; the short version for landing pages:
A Shopify Page using a dedicated page template. Nothing else in the store changes. This is the default for a campaign.
One landing template with sections you fill in per campaign. Build it once, create a page from it each time.
If the landing page is really a long product page, make it an alternate product template and assign it to that product.
Claude will recommend one when it reads your brief. For a weekend offer it is almost always the first.
The connector can read your live theme, so Claude builds the page with your fonts, colors, button styles and spacing rather than inventing its own. Ask for the header and footer to stay, so the page feels like the store, and for the body to drop everything that is not about the offer.
Claude writes the template and its sections, and the page content. If you want to see it before it goes anywhere near the store, ask for a self-contained preview file first, open it in a browser, and iterate there.
When it looks right locally, Claude pushes the template to the theme and creates the page in Shopify with visibility set to hidden. Hidden pages have a preview link that works for you and nobody else. Check it on your phone as well as your laptop; that is where most campaign traffic arrives.
Nothing customers see has changed yet. The template is in the theme but no page uses it publicly, and the page itself is hidden. You can leave it like that for a week.
Publishing is a visibility flag. Ask Claude to set it, or flip it yourself in the admin. Then put the link where the campaign lives: the newsletter, the ads, a banner on the home page for the weekend. Claude can add the banner and remove it on Monday if you tell it the dates.
In Claude CMS the timed parts run as Swarm tasks. If you would rather press the buttons yourself, ask for the checklist instead.
After the weekend, the same connector that built the page can tell you what it did: orders that contained the bundle, revenue, how it compared with the previous weekend. The sales guide covers the questions worth asking. One is enough to decide whether to run it again.
The second campaign is where the work pays back. The template exists; the next page is a new brief and a new page from the same template. Ask Claude to keep the template generic when it builds the first one, with the offer, dates and products as section settings, and every campaign after that is a conversation of a few minutes.
Will this change my live theme?
It adds a template and sections to the theme. Existing pages are not affected because nothing uses the new template until you assign it. If you would rather work in a theme copy, say so and Claude will push there instead.
Can Claude add the page to my main menu?
Menu changes need the navigation scope. With the standard scopes you add the menu item yourself under Online Store, Navigation, or widen the scopes once.
Does the countdown work in Shopify?
Yes, it is plain JavaScript in the section. No app is needed.
What if I do not like the result?
Iterate on the local preview before pushing. Once pushed, the page is hidden until you publish it, and the template can be removed from the theme in one request.
Every guide on this page assumes one thing: your store is connected. That is a one-time job of about fifteen minutes, covered step by step in Connect your Shopify store, or one click from the Connections tab if you already have a Claude CMS account. After that, this guide is a conversation.
Step-by-step guides, each one a conversation with Claude: SEO, sales analysis, landing pages, a redesign, and everyday edits.
Titles, meta descriptions, alt text, collections and internal links, written and kept current from a conversation.
Read the guide →
Pull the orders, ask real questions, get a weekly report and turn the answers into changes in the store.
Read the guide →
Duplicate the theme, work in passes, preview every pass, publish when it is right, roll back if it is not.
Read the guide →
The six-step loop: clone a page locally, preview it, iterate, pick the unit, push, verify, link.
Read the guide →
